AMAYA GROUP
Based in Guangzhou, the AMAYA Group is a diverse multinational company with a strong focus on expanding into the African market. The group operates under two main divisions: representing domestic brands and promoting its own brand, Amaya Digital Accessories.
In brand representation, we are proud to serve as the local representative for MINISO in Kenya, where we have successfully operated several stores with a highly skilled local team. Additionally, we are the exclusive agent for Huawei in Kenya, managing multiple stores and offering consumers top-quality tech experiences. Our latest addition to the portfolio is the introduction of HLA brand stores, bringing the latest fashion trends to the local market.
In the realm of self-owned brands, Amaya mobile accessories have distinguished themselves with exceptional quality and innovative designs, establishing a strong presence in the Kenyan market and emerging as a leading digital brand in East Africa. We are actively expanding our footprint in the East African market, with established branches in Guangzhou, Kenya, Uganda, and Tanzania, to further solidify our business foundation in the region.
Driven by a commitment to excellence and a global outlook, the AMAYA Group continues to push business boundaries, dedicating itself to delivering premium products and services to African consumers.