Headquartered in Guangzhou, the AMAYA Group is a diversified multinational enterprise that focuses on expanding its business reach in the African market, with two major pillars: the representation of famous brands and the self-owned brand Amaya Digital Accessories.
In the field of brand representation, we are honored to be the local representative of MINISO in Kenya. We have successfully operated multiple MINISO stores with a highly professional local team. Similarly, we serve as the exclusive agent for Huawei in Kenya, managing multiple Huawei stores and providing local consumers with high-quality technological experiences. The introduction of the HLA brand stores is our latest addition to the portfolio, bringing more fashion trends to the local market.
In the field of self-owned brands, Amaya mobile accessories stand out with outstanding quality and innovative designs, gaining prominence in the Kenyan market and becoming a leading digital brand in East Africa. We are actively expanding in the East African market and have established branches in Guangzhou, Kenya, Uganda and Tanzania, to strengthen our business foundation in the region.
The AMAYA Group, guided by a commitment to excellence and a global perspective, continues to expand business boundaries, dedicating itself to providing premium products and services for African consumers.